Bala karthiga M

Your writing is boring. That’s why no one reads it.

Not because the world is unfair. Not because you haven’t been “discovered.” It’s because your words are as forgettable as yesterday’s lunch. And people don’t engage with what they forget.

So let’s fix that.

Here’s your no-BS, real-world guide to writing so people stop scrolling, start caring, and actually take action.

1. Stop Writing Like a Corporate Robot

You’ve seen it before:

“Maximizing synergy to optimize growth potential in the creator economy.”

“Storytelling is the key to engagement, and engagement leads to conversions.”

This is the verbal equivalent of an out-of-office email. Nobody talks like this in real life. It’s why people skip past 90% of content.

Instead, write like you talk:

• “If your content flops, here’s why (and how to fix it).”
• “If your posts get fewer likes than your grandma’s vacation selfies, keep reading.”

Example:

Imagine telling your best friend about your latest blog post. Would you say, “I have compiled five best practices for enhancing reader engagement” or “Your content is getting ghosted. Here’s how to fix it.”?

Why It Works:

• Conversational writing makes people feel like they’re being spoken to, not lectured at.
• The brain processes spoken language faster than formal writing, meaning people grasp and remember your message quicker.

Fix it now: Rewrite a recent post as if you were explaining it to a friend in a bar—casual, punchy, no filler.

2. Make It Impossible to Ignore

The best content pulls people in. Not with fancy words, but with curiosity, emotion, and raw honesty.

How to do it:

Start with a curiosity hook

❌ “How to improve your writing skills.”

✅ “Your writing is killing your credibility. Here’s how to fix it.”

❌ “How to get more engagement.”

✅ “No one cares about your content. Here’s why.”

Use emotional contrast

Good writing is like a great movie—it makes people feel something.

Example:

Imagine you’re a struggling writer. You post on social media, and… crickets. Now compare that to the first time one of your posts goes viral—notifications exploding, DMs filling up, people quoting you in their own content.

Why It Works:

Strong emotions trigger memory formation—if they feel something, they’ll remember it.

Humans crave tension and resolution—your writing should create both.

See the difference?

Fix it now: Take an old post. Rewrite the opening to create tension, contrast, or curiosity.

3. Tell Stories That Stick

People forget facts. They remember stories.

❌ “Consistency is important for success.”

✅ “J.K. Rowling got rejected 12 times. Imagine if she quit at #11.”

Examples of memorable storytelling:

• Nike doesn’t sell shoes. They sell the story of pushing past limits.
• Apple doesn’t sell gadgets. They sell the story of creativity and rebellion.
• Elon Musk doesn’t sell cars. He sells the story of a future where humans live on Mars.

Why It Works:

• Stories light up multiple areas of the brain, making your message stick.
• People relate to struggle and triumph, making stories emotionally powerful.

Fix it now: Find one core idea you want to share and wrap it in a relatable story.

4. Cut the Fluff (Brutally)

Your personality is your biggest competitive advantage. But most people hide it because they think “sounding professional” is the goal.

❌“In today’s fast-paced digital world, where attention spans are decreasing, writers need to be engaging and concise.”

✅ “People have the attention span of a goldfish. Get to the point.”

How to do it:

1. Remove filler words:

• Just, very, really, actually, in order to… → DELETE.

2. Ditch passive voice:

• “Mistakes were made” → “I screwed up.”

3. Make it shorter without losing impact:

• “Content should be engaging, concise, and valuable.” → “Make content people actually want to read.”

Why It Works:

• Concise writing respects the reader’s time, increasing engagement.
• Direct sentences sound confident and authoritative.

Fix it now: Take an old post. Cut the word count in half.

5. Make It Sound Like YOU

Your personality is your biggest competitive advantage. But most people hide it because they think “sounding professional” is the goal.

❌Boring: “5 tips for improving your blog posts.”

✅ Better: “How to write blogs that don’t suck.”

❌ Boring: “Ways to enhance your storytelling skills.”

✅ Better: “How to tell stories that slap.”

How to add more YOU to your writing:

Use humor (yes, even in serious topics)

Write how you talk—ditch formal nonsense

Take a stance—if no one disagrees with you, you’re too safe

Why It Works:

• Personality-driven writing builds a unique voice that attracts loyal readers.
• Readers connect with real, unfiltered content, not robotic corporate-speak.

Fix it now: Rewrite a post with more personality. Make it spicier, bolder, less like everyone else’s.

6. Make People Feel Like They’re Missing Out

If people feel like they can skip your content and lose nothing, they will.

How to create FOMO (Fear of Missing Out):

Use exclusivity:

“Only my newsletter subscribers get these insider tips.”

Show what they’re missing:

“The writers using this strategy are seeing 3x more engagement. Are you?”

Make it timely:
“If you’re not doing this now, you’ll regret it in a year”

Why It Works:

Readers connect with real, unfiltered content, not robotic corporate-speak.

Personality-driven writing builds a unique voice that attracts loyal readers.

Fix it now: End your next post with a reason to act immediately.

If you’re done with generic “writing tips” that go nowhere and want bold, no-BS strategies to make your content impossible to ignore—I’ve got you.

Subscribe now. It’s free. All my new posts – in their full length – gets delivered straight to your inbox, like an old-school newspaper—except this one actually helps you write better, grow faster, and get noticed. Your future audience will thank you later.

Final Thought: Good Writing Isn’t Read. Great Writing Is Remembered.

You can spend hours crafting a post, a blog, or an email. But if no one remembers it, it’s wasted effort.

Boring writing = scrolled past.

Engaging, emotional, bold writing = shared, saved, and acted upon.

So before you hit publish, ask yourself:

👉 “Would I stop scrolling for this?” 👈

If the answer is no, rewrite it.

Now go make people care.

Or don’t. But don’t complain when your nobody except your mother reads your writing.

💀